Managing SEO Offline is A Thing, And You Should Be Doing It
SEO plays a key role in promoting your website and getting a leg-up on the competition. The SEO services that come to mind all pertain to the importance of your online presence in order to boost your Google ranking. But what do you do while offline to keep you on top? Here are three ways to make it happen.
CUSTOMER SERVICE
Nobody likes a bad customer experience- not your business, and certainly not your customer. In our digital world, sometimes it’s difficult to connect with your client-base, so their impression of you really matters when you do connect. If a customer has a bad experience, they are more likely to review you online, than if they have a good one. Maintain a positive reputation both on and offline to reinforce your company’s commitment to your client, as your reputation will affect your SEO.
88% of potential customers will trust an online review just as much they trust a friend’s review. Positive reviews on sites like Yelp will move traffic to your site. Some customers even promote your business with their own blog or a mention on social media and other personal platforms. Don’t ever underestimate the importance of excellence in customer service. Sometimes it may feel awkward but make a point to ask customers who have had a good experience with your company to give you a positive review on Google or Yelp.
One note – make it as easy as possible for your client to leave you a positive review. We have found that providing your customer with the actual Google or Yelp review link is a great way to make it easy for them to choose the almighty 5 stars.
EVENTS AND TRADE SHOWS
Personal contact with your client-base can greatly influence their role in your company. Events that enable in-person interaction will give you potential customer a face behind the brand, leading to a more personal relationship and allowing for an easier decision when they choose a company to work with.
These events will also give your business a boost in awareness and credibility, while teaching potential customers about your services and products. The more interest they have in your business, the more traffic you’ll get to your site.
If your company is a speaker at an event or gets mentioned in the event’s coverage, you are also likely to get an SEO boost.
UPDATE YOUR COLLATERAL PIECES
Making sure to include your website and social media accounts on all your collateral pieces sounds like a no-brainer, and those are the easiest things to overlook. Be sure to provide your web info on your sales folders, letterhead, business cards, promotional items; anything you hand to a potential customer should have easy access to your website.
Your backlinks and referrals are also an important part of your SEO efforts. Guest blogging and networking can greatly optimize your online presence through links and mentions of your site.
While your online SEO campaign is vital and should continuously be maintained, your offline efforts will not go unnoticed when keeping these practices in mind. If you would like to find out more about SEO, feel free to contact us.
