Driving traffic to your website is great, but what happens when visitors reach your website? The main “job” of your website is to convert traffic into leads or sales for your business. Website visitors usually take the path of least resistance, and if they can’t find what they are looking for right away, there is a good chance they will end up on one of your competitor’s websites. The Conversion Optimization team at The Great Online will review your website or landing pages to make sure they are easy to navigate, easy to find information, and easy for a visitor to become a customer or lead for your business.
