Working Your On-Page SEO
On-page SEO is a super easy approach to helping you gain website traffic… when done correctly. The practice is basic: optimize each of your web pages. When working with on-page SEO, you’re dealing solely with your content and the HTML source code of the pages to be optimized. (If you’re wondering whether there’s off-page SEO—you betcha. This works with external factors, such as links.)
We all want that best optimization for our pages, right? Let us tell you how we can help you get that.
What we do for you
As always, we first get to know you, your brand, your voice, and your goals. Our hope is to understand you inside and out in order to give you the best advice/plan/practices for you personally. While there’s a general checklist for on-page SEO, it’s crucial that how you optimize works with your brand and reaches your target audience. So we make sure that happens.
How we do it
We always run an analysis (an audit) prior to making any changes to your site. If it’s already working, we keep it; if it isn’t, we lose it.
Then we get down and dirty with all of your pages, this entails asking these important questions:
Is your URL short, informative, and pretty? If not, we pretty her up. Users like a clean URL that they can relate to, and if it’s easy to remember then that’s good for both parties.
Is your keyword in your title? Is it first? While it doesn’t have to be the first word, it helps if it is. Not only do the search engines like to see this, but it’s a good way for the user to be sure that he or she has landed on the correct article.
Are you using a bada$$ modifier? Like bada$$? Modifiers are descriptive words that will give more information and meaning to your subject, making your content more appealing to your users.
Do you know your code? Where’s your H1 tag? We tell you where it is and where it should be.
Are you engaging enough? What’s keeping your users on your pages—graphs, videos, images? Have killer copy that’s supported by killer… non-copy. Not only do users like this and tend to stick around longer, but Google likes it too.
How often is your keyword littered through the first 100 words of your article? You better have it at least once. Don’t get caught up in a romantic story and forget why your user has come to you. Having your keyword up front and center gives you more authenticity with the search engines.
Are you pleasing Google with a mobile-friendly site? C’mon—you gotta be. It’s really easy to make sure your site goes handheld effortlessly these days, so if you’re lacking in that department, you’ll want to step it up. Over 50% of your users are looking for you and at you on a mobile device.
Do you link out? Sending your user to other valuable, relative, non-competitors will make you credible and reliable, contributing to your link building efforts.
Do you link in? Sending your user to YOU is a brilliant move and oh-so easy.
Are you optimizing your image names, too? No fair only copy gets all the fun here. Name your images with your keyword and watch your organic traffic climb. This is done on the backend and far too easy to overlook.
How’s your social media doing? Can your users share your stuff? They may want to and that should be a painless task for them. Have all those social media buttons at their disposal so they can help in your marketing efforts.
How’s your copy? You want to go long-form, be interesting, and of course, have high-quality intel. All of this matters. It’s not only about the keywords (which is huge), but being relatable and relevant is so important, not only to your readers, but to your search engines, too.
These are just a handful of on-page SEO rules, and if you’re interested, we’d be happy to go over some more with you. We want to help your website perform at its peak.
Together, let’s get you to the top. Contact our band of digital advertising junkies and we’ll make a plan.