To say we’re working in confusing times would probably be an understatement, but with the right instruction and insight, we can get through it, and in some places, be better off on the other side, even if it doesn’t look like it right now.
Today we’re going to tell you some search engine optimization (SEO) strategies that you can start working on right now, so after COVID-19, your business is in a good spot.
Watch Google Trends
Do you know what people do during a pandemic? They search for stuff online. Here’s your chance to watch Google Trends and figure out all the new queries and search words for your industry. Once you know how your users are searching, you can create the content they’re looking for. Great for your SEO and getting you visitors.
Watch Those Keyword Rankings
Use the tools in your SEO toolbox to find out how your keywords are doing and if you should be adjusting them. Maybe your business is in high demand right now, maybe it isn’t, either way, you’ll want to know what words your users are using in their searches and take note, so you can stay on top of any shifts.
Create High-Quality, Helpful Content
You know how you always said you’d up your content game when you have time? Wellllll, here’s your chance. Start writing some relative, useful, smart, reliable content. Maybe it won’t benefit you during COVID-19, but it will be there post-COVID and that’s a great way to get your business some love quickly.
Think About the Rest of 2020
Yes, Q1 and Q2 may take a big hit for you this year, but that doesn’t mean you throw in the towel. Think about what you can do to offset the low numbers in Q3 and Q4. What initiatives can you put in place? How can you get your business more business? Think blowouts, VIP deals, holiday, Black Friday, Cyber Monday. How are you going to turn this year into a successful one?
Create a Video or 10
Everyone’s watching videos right now- they’re watching tutorials, cats, courses, movies. This is a great time for you to jump on the video bandwagon and make some killer pieces of content. You can use your very own phone, no lighting equipment needed. Check out past content that resonated with your audience and turn those pieces into video magic, you’ve got the time.
It’s Not All About Content
Content is the father of search engine optimization, but there’s more to it than that. Now is a great time to check how your website is functioning. Are your pages loading quickly enough? Can you create a better user experience? Maybe you can update some images or add some videos? And don’t forget about your linking strategy. Maybe you can reach out to some other businesses, influencers, or bloggers and get some excellent new resources to work with now and in the future.
Stay Smart, Keep Safe
Use this downtime to your advantage. Take some free online courses (about digital marketing or not). Get your SEO strategy for the rest of 2020 in place, there’s literally no time like the present for this task. Don’t let your SEO campaign fall behind because when this over, you’re gonna want her up and running.
Be safe in your homes and we’re rooting for all of us to recover from this quickly and as painlessly as possible.
If you have any questions about SEO during or after COVID-19, TGO is here for you. We’re able to connect via phone, email, or video calls. Let’s keep your SEO going strong.