You don’t necessarily need to have a lot of traffic to your website to sell more product. It’s entirely possible to simply improve your conversion rate while drawing in the same amount of traffic. Getting people to your site can be expensive, but increasing your conversion rate doesn’t have to be.
Today we have a five-step process that’s designed to increase your conversion and increase your sales.
- Organize your most important data. You need facts to make good decisions, and with all the data floating around out there, you need to pick and choose what will help your business make better decisions. Consider your company, your customers, and your current stats. What are your goals as a company? Who is your ideal customer and how do they find you? For your current stats, consider where you might be losing sales and find a solution for that bottleneck.
- Find a nice design, but really focus on the copy. Nobody buys products because they like the design on a site. Words sell products, and your sales copy needs to convince people that they need what you have. Good copy is absolutely critical for increasing conversion rates. You will need a unique sales position, such as a 24-hour turnaround or 24-hour customer service. Highlight this within your copy, and include social proof such as testimonials or customer reviews. A good call to action is also a necessity. You need to clearly show your customers how they can act on your offer. No matter what you choose to write about your products and services, make sure that your writing is compelling and attention-grabbing. Show your customers that you can solve their problems and encourage them to read more.
- Nurture your leads with magnets. Some people are ready to purchase your product right away, but others are simply shopping around. If you offer them a free and beneficial service, such as a white paper or a weekly newsletter, you can remain in that customer’s sphere of influence. All you need from them is an email address or a phone number, and you can capture them in your database as a cold lead. If you keep in contact, it’s very likely that they turn to you when they decide to purchase.
- Track and test your campaign, and then wait. Just because you’re not seeing immediate results doesn’t mean that your strategy isn’t working. Small changes are always preferable to larger ones, so be patient and don’t do anything too radical just yet. If you implement small changes over time, you will eventually find out where you need to focus in order to increase conversion.
- Repeat this process on every web page. Just like every inch of a retail store should be used to sell product, every part of your website should have the potential to make a sale for you. Focus on the page with the highest traffic first, and then work your way down to product and informational pages. They can all be used to drive sales. You just need to find ways to redirect your customer to click on the ‘Purchase’ button.
As you can see, you don’t need to spend a lot of money to generate more traffic to your website. You can increase conversion by working with what you have. More traffic doesn’t always mean more sales, but higher conversion rates will always mean more revenue for you. Once you can get people to convert, then you can focus on drawing in more customers.
