Good websites don’t just happen; they require thoughtfulness and planning before you build them. It’s important to think about first impressions because your website is usually the first place potential customers and visitors will find you. When you combine a great design and with a solid path for navigation, your website will attract the right customers to you and it can become a strong launching point for your business.
As your expert Denver website design firm, we’ve had lots of experience in helping companies build successful websites.We suggest using the following tips when planning your next website design project:
- 1.Think about how people will get to your website and which marketing techniques will attract your target audience to you. Marketing options include search engine optimization, pay-per-click advertising, social media posts, and press releases.You should also consider which option presents the lowest cost-per-acquisition on getting you the right customers. If you don’t know which to choose, we can help to guide you.
- 2.Consider who you want to attract to your website, where they will find you, and what you want them to do once they have found your website. Remember that you usually get just a few seconds to keep visitors on your page. Next, your website will need to be clear about where they should go. It pays to focus on navigation and features that will benefit most of your visitors.
- 3.Answer your visitors’ key questions from the start. Customers will want to know key information about you, your company, and your products or services immediately. Use clear, short messages whenever you can and make information about your products and services easy to find. Customers will also want to know how long you’ve been in business, if they can trust you, read reviews about you, and find your contact information quickly.
- 4.Design clear calls-to-action and online purchasing options. How do you want your customers or visitors to reach you? Will they contact you by email or phone, or both? Be sure to give them all those choices upfront and be clearly about it. Also, if they can buy products or services directly from your website, make sure the transaction process is clear and easy for them to follow.
- 5.Engage your visitors and provide them with options for keeping in touch with you. Obviously, not all of your visitors will become customers from the get-go, but that doesn’t mean that they won’t want more information about your company in the future.You will want to identify your target audience and provide them with options for coming back to you, whether that means engaging with them on social media or staying connected with email.Remember to use incentives to keep them coming back to your website. This can help you to convert them into new customers in the future.
As a leading website design firm in Denver, we are here to answer your questions. If you need any further help in planning and designing your next great website, please don’t hesitate to contact us at The Great Online.
