Digital Marketing Articles - Results Driven Digital Marketing Agency

PPC 101

Your Guide to an Effective PPC Campaign Pay-per-click advertising (PPC) is an evolving landscape of digital marketing that can get businesses in front of the faces of their target audience quickly. However, navigating the terrain can be a bit tricky if you don’t have the skill set. This post is your PPC 101 guide that…
Why Use Google Ads?

Why Choose Google Ads to Promote Your Business? Google Ads is an online advertising platform that helps businesses create and manage their ad campaigns so they can reach their target audience within Google’s impressive network. If you’re a business looking to find new customers, investing in a Google Ads campaign may be all you need…
Why Use Facebook Ads?

The Benefits of Using Facebook Ads for Your Business Paying for Facebook Ads is one of the most effective ways to generate leads, get website traffic, get your brand noticed, and make quick sales. In fact, over 3 million companies choose to advertise their business on Facebook. With its massive user base, Facebook helps easily…
Facebook Ads vs Google Ads

PPC Platforms: A Guide for Your Business & ROI Whether you own a business or not, if you spend any time on Facebook or Google, you’ve likely come across an ad or two. And those ads are likely highly curated to be ads based on you and the things you’re interested in. If you’re a…
What is Anchor Text? How Does It Affect My SEO?

SEO is full of moving parts with a bunch of useful strategies that can pull in big wins for your search engine rankings. One of these moving parts is writing effective, optimized anchor text. But what is anchor text and how will it affect your SEO campaign? Today we’ll tell you. The Anchor Text Basics…
H1 Headings and Search Engine Optimization

H1 (or header) tags are used to indicate the heading or title of an article or page online. They should offer the reader insight into what a page is about, but they do more than that for your SEO strategy. When you see a page or a post, you often see several different sizes of…
The Rules of Link Building

In order to have an excellent SEO campaign, you need a few things that Google loves (other than stellar copy and keywords) and one of those things is excellent link building. However, through working with our clients, we’ve realized that a lot of businesses don’t really understand much about link building. To help with that…
Your Keyword Research Basics

When creating your SEO strategy, you won’t get very far without knowing and enforcing a bunch of keyword know-how. Using the correct keywords for your brand tells both your audience and the search engines who you are and what you’re all about, ie what you’re selling or offering. So, it’s incredibly important that you choose…
How to Write a Clickable Blog Post

Have you put a ton of thought and effort into your blog posts, only to find that they aren’t getting any clicks? Writing a blog post that converts will take a bit of knowledge on your end. And because you only have a few seconds to grab the attention of your users, knowing a few…

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