Professional social media agencies, such as The Great Online, develop social media marketing campaigns to strengthen the online presence of companies, further improving lead generation and conversion.
Enlisting professional services for your company’s social media endeavor means putting moreresources and opportunities at your disposal than are possible when using in-house talent. And the primary benefits to hiring a social media company go deeper and further than many companies realize.
Greater Breadth and Value
Contrary to popular assumption, hiring someone in house to head up social media is not the best option, for financial or productivity efficiencies. The salary of a social media manager alone would be as much or more than the cost to hire an agency, and an employee would also require payroll taxes, health benefits, office space, training, equipment and paid time off.
In contrast, that same amount could be budgeted to gain a full social media marketing team with a campaign. This includes research, planning, strategy, design, promotions, analytics, reporting and much more. Rather than trust your entire online presence to one individual’s abilities, outsourcing to dedicated professionals gives you far more for your investment.
Brains and Resources
Even the most successful social media manager won’t have it all. This person could be the most talented at communication, presentation, organization with an upbeat spirit, but there is a limit to anyone’s capacity.
Working with the team of people hand-picked by the agency, you gain the full expertise of each person, each of whom excels in the most important areas needed in social media. There’s no need to ask a single employee to be all things, because working with a social media firm you get designers, strategists, copywriters, public relations, web developers, and entrepreneurs plus whatever else is called for in the changing online world.
Access and Ingenuity
The prevalence of social media platforms means that no matter the size of your company, there will likely be someone “tweeting” about you at one point or another, or in extensive conversations. An agency can monitor and participate with these customers, potential, satisfied or otherwise, and represent the brand to improve your presentation.
The social world is always evolving, with new social tools launching as often as every few minutes. Agencies focus on learning all about the changing social media tools, challenging themselves to improve and modify social campaigns to reflect the updates to the various platforms. In the midst of a firm that is constantly buzzing with what’s new and exciting online, there is a never-ending competition to hit upon the freshest and most effective tactics.
While every company must make the final decision when it comes to working with a professional social media agency, the truth is that to truly succeed at the next level of inbound marketing and website optimization, you’ll need to work with experts. The right social media firm can determine and execute the best strategies for increasing traffic to your site and significantly improving your lead conversion rate, doing what it takes to help you rise to the next stage of the social media realm.
