Blog
Insights on SEO, AI search, paid media, and growing your business online.
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How We Actually Pick Keywords: Two Decisions, With the Numbers
Every keyword research guide explains what search volume is. Almost none of them show you the moment where you look at a list of numbers and decide which page to build, which one to skip, and which one is a trap. That moment is the whole job. So instead of definitions, here is the actual…
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What a Redesign Does to Your Rankings: Two Rebuilds, With the Data
Most advice about protecting your rankings through a website redesign is correct and useless in equal measure. Keep your title tags. Set up your 301s. Submit your sitemap. All true. None of it tells you what actually happens when you do all of that and things still go sideways for a month. We have now…
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PPC 101
Your Guide to an Effective PPC Campaign Pay-per-click advertising (PPC) is an evolving landscape of digital marketing that can get businesses in front of the faces of their target audience quickly. However, navigating the terrain can be a bit tricky if you don’t have the skill set. This post is your PPC 101 guide that…
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Why Use Google Ads?
Why Choose Google Ads to Promote Your Business? Google Ads is an online advertising platform that helps businesses create and manage their ad campaigns so they can reach their target audience within Google’s impressive network. If you’re a business looking to find new customers, investing in a Google Ads campaign may be all you need…
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What is Anchor Text? How Does It Affect My SEO?
SEO is full of moving parts with a bunch of useful strategies that can pull in big wins for your search engine rankings. One of these moving parts is writing effective, optimized anchor text. But what is anchor text and how will it affect your SEO campaign? Today we’ll tell you. The Anchor Text Basics…
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H1 Headings and Search Engine Optimization
H1 (or header) tags are used to indicate the heading or title of an article or page online. They should offer the reader insight into what a page is about, but they do more than that for your SEO strategy. When you see a page or a post, you often see several different sizes of…
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The Rules of Link Building
In order to have an excellent SEO campaign, you need a few things that Google loves (other than stellar copy and keywords) and one of those things is excellent link building. However, through working with our clients, we’ve realized that a lot of businesses don’t really understand much about link building. To help with that…
