When you think about your company’s SEO standing, social media may not come to mind. But it probably should. Social media will most definitely play a role in the success of your business’s SEO campaign, so make sure you know how to use it, and use it right.
Your Social Media Links
Say you write a masterpiece of a blog post and it gets shared and retweeted all over the WWW. That’s terrific, right? Of course, but is it helping you on the SERPs?
Your social media backlinks are nofollow which means they don’t technically count toward your SEO efforts; however, social media sites DO play a role in your ranking.
Hear me out: when you’re shared or retweeted, by definition you’re getting in front of a larger audience. So of course that will only benefit you when it comes to rank. So, yes—get yourself some quality content up on your social media sites so your people can find you and share you and buy from you.
The more links you have, the easier it is for the search engines to know whether you’re a credible and reliable website and whether you should be ranked for your keywords.
Your Social Media Profile
Having a profile on every logical social media channel you can will absolutely help you with SEO. Most company’s social profiles populate on top of the SERPs, so that should tell you something. And your Google+ profile is going to be sitting to the far right at the very, very top! So, don’t skip out on creating that profile!
Your social media campaign is a way for you to show your personality and get in front of a lot of potential customers. You can be creative and engaging (and should definitely be both of those things), while building relationships. You’re likely to get loads of clicks on your brand’s social channels when they populate after a search, so create some interesting and entertaining content.
Your profiles make a difference to the public and to the search engines, so they’ll contribute to your online success.
Social Media as a Search Engine
Yass—social media channels are also search engines. People are searching for businesses within the social media channels, so you just gotta be there.
If you’re a jewelry company and not showing off your goods on Pinterest and Instagram—well, there’s just no excuse not to be. If you’re in the business of image-based products, your customers are on these platforms.
If you’re on Twitter and talking about your new content calendar and someone goes to Twitter to look up content tweets, there you’ll be. This is a really organic way to be found.
But as a bonus, there are many potential customers out there that will want to learn about you through your social media channels. So, this fills that void, too.
Social Media Will Pay Off
If your current SEO campaign isn’t using social media to contribute to the cause, you’re missing out. Your customer is using several outlets to try to find you, so you should be there when they look.
You’ll get more traffic, more business, more credibility—all great for you, and the search engines will let you know how much they appreciate you through higher rankings.
If you want help navigating your social media campaign to achieve better SEO, give us a call and we’ll be there.
