Does your sales team have too little to do and not enough leads to work with?
Do you find yourself struggling to generate new opportunities for your business?
Are you straight outta leads and straight outta ideas where to find them?
That’s where your digital marketing team comes in!
Generating Leads
Without sufficient quality leads, there is nothing to direct your sales team towards, and very few avenues for increased revenue. Successful digital marketing can produce qualified leads for your sales team to pursue, as well as help to nurture potential customers at various levels of the sales funnel, guiding them through the buying process.
For 94% of people, conducting an online search is the first step they take before beginning the process of making a purchase. This is the first indicator that will bring on a host of primed and ready leads, and the best part is: you can draw them straight to you!
No more making hundreds of cold calls, you can draw warm leads directly to you, acting as the answer to their needs and fulfilling your own sales requirements as well.
Did you know that inbound marketing leads cost on average 61% less than traditional marketing? Some of these most successful strategies include:
●Pay-Per-Click advertising (PPC)
●Dedicated Calls-To-Action (CTA)
●Promoting premium content offers
●Social media promotion
●Email Marketing
●Search Engine Optimization (SEO)
Applying a variety of these strategies can quickly generate you leads from every channel and in many different stages of the sales funnel. A digital marketing team has proven plans to design the perfect cocktail of tactics that will produce an ideal assortment of leads.
The Sales Funnel
Digital marketing not only generates you leads, it can give great insight into where those leads are at in the buying process, or “sales funnel”. Are your leads just beginning their search and mostly gathering information? Or are they primed and ready to make a final decision?
Having this assessment to offer your sales team in addition to the names and numbers can help them prioritize which leads to pursue and which to more slowly nurture. Digital marketing is unique in its ability to deduce this placement, whereas all traditional marketing techniques must assume cold leads until shown otherwise. Opportunity with an edge–quite the contrast from no leads at all.
Whether you rely on a small team of marketing experts, or have no one on staff to focus on this important aspect, something isn’t working if you’re straight outta leads. Partner with a marketing team to hold up the lead generation end of the bargain so that your sales team can uphold theirs.
You have a chance to change a situation, will you take it?
