With 2.3 billion people using social media across the world, you ought to have a marketing plan in place to capture some of that massive traffic. In fact, a study carried out by the Pew Research Center in 2014 suggested that 74% of adults use social media. There are many ways to adjust your current strategy to make it stronger, but there are also a variety of ways to make self-destructive decisions on social media.
We’ve compiled a list of ways that will help you to interact with your customers on social media. You have a massive audience awaiting you, so you cannot afford to waste this opportunity.
- Use images: Tweets with images in them get 150% more retweets than those without. Make sure the images are relevant and high quality. Also, don’t forget to add images to all of your other marketing material. Images always generate a better response.
- Create the correct content: Remember that longer is better, but only when you have quality content. Posts with more than 2,400 words have the best chance of reaching the top position in search engines. Pay attention to what people are interested in reading and what people have shared in the past. Consider your three most-shared posts and try to emulate that content in the future.
- Pay attention: You have to track your social media to figure out which platforms are performing the best and what type of content works well on those platforms. Put more effort into the streams that are getting larger responses, and mimic successful materials that you have used in the past.
- Make it easy for your audience to share: By installing a social media sharing plugin, you will make it easier for your content to be shared by your customers. People always appreciate it when you make their life easier for them, and this is one simple way to do this. It will only take them a second to share your content.
- Post less: Too much of a good thing can become a bad thing. Posting often is okay if your content is high quality, but it’s tough to post consistently. Hubspot recently ran a study that suggested posting more does not mean that you will have more engagement. Posting content to your blog every day is okay, but you may not want to share these posts on your social media channels every day. However, posting less doesn’t mean you will get more engagement. It’s a tricky situation, but you have to find a balance for your business. Start by regularly posting 5-10 times per week and follow your results. Track your engagement and adjust your weekly sharing per your findings.
Last but not least – you can simply ask your audience to share your content. It’s a bold move, but it can work if you frame yourself correctly. After a post you could say something similar to this: “If you enjoyed this information, please feel free to share it.” That way you don’t sound needy or pushy, but more like someone who genuinely wants to help. You can also contact your main influencers and ask them to share, but be very sure that your content is valuable and direct. You may be pleasantly surprised by your results when you simply ask others to share your content. The only catch is that you must do it in a tasteful manner.
If you’re happy with your results on social media – that’s fine. But it could never hurt to try something different and see what results you get. There is a lot of opportunity on social media, so you never know what you could be missing out on.
