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Meta Ads (Facebook & Instagram)

Reach and convert your ideal customers across Facebook and Instagram.

Platforms we manage: Meta, Facebook, Instagram

Meta Ads reach your customers where they spend their time — across Facebook and Instagram — with the precision targeting a boosted post simply can’t match. Our Meta advertising services use proper campaign structure, sharp audience targeting, and constant creative testing to drive real leads and sales, all managed by a 100% US-based team and wired through to your website and CRM so you can measure true cost per lead.

Managed Facebook and Instagram advertising

Managed Meta Ads vs. boosting a post

Boosting is a blunt tool — it spends money to collect likes. Managed Meta Ads are built to produce revenue. We structure campaigns around clear objectives, test audiences and creative systematically, and optimize toward the actions that matter to your business, not vanity metrics.

What our Meta Ads management includes

  • Audience research and targeting by interest, behavior, lookalikes, and retargeting
  • Full-funnel campaign structure — awareness, consideration, and conversion
  • Scroll-stopping creative concepts and copy, continuously tested
  • Advantage+ and AI-powered targeting, guided by human strategy
  • Pixel and Conversions API setup for accurate, privacy-safe tracking
  • Budget optimization and disciplined scaling of what works
  • Clear reporting tied to leads and sales

The campaign types we run

We match the objective to your goal — awareness and reach to introduce your brand, engagement and traffic to build interest, and lead or sales campaigns to convert. Across all of them we run Advantage+ shopping and creative tools where they help, always with a strategist steering the account.

One campaign, both platforms

Meta Ads run across both Facebook and Instagram — feeds, Stories, Reels, and more — from a single managed campaign, so you reach the right people wherever they scroll. We pair paid social with your organic social efforts for a consistent brand presence, and connect every click to your CRM.

A true partner behind your ads

Your campaigns are run by our 100% US-based team as a real partner — optimizing for revenue, applying the latest AI-powered targeting, and keeping you in the loop. Meta Ads work beautifully alongside Google Ads and a dedicated landing page. Ready to grow? Let’s talk.

FAQ

Frequently asked questions

What's the difference between Meta Ads and boosting a post?
Boosting is a blunt tool; managed Meta Ads use precise targeting, proper campaign structure, creative testing, and ongoing optimization to actually drive leads and sales. Our U.S.-based team runs your campaigns and connects them to your website and CRM, so you're optimizing for revenue rather than vanity metrics.
Do Meta Ads run on Instagram too?
Yes — Meta Ads cover both Facebook and Instagram from one managed campaign. We partner with you on creative and targeting, and track performance from the first click all the way to the deal.
Is your Meta Ads team US-based?
Yes — 100% U.S.-based and in-house. Your campaigns are run by a partner who knows your brand, never outsourced overseas.
How do you use AI in Meta Ads?
We pair Meta's AI-powered targeting and Advantage+ tools with hands-on human strategy and creative testing, so the algorithm works toward real leads and sales.
What budget do I need to start?
It varies by market and goals, but we'll help you start at a level that produces useful data, then scale what proves profitable — tracked all the way to your CRM.

Ready to grow your business?

Let us talk about how The Great Online can help. Get a free, no-pressure quote today.